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Deal team

EPIC Provisions

A portfolio company of Harvest Partners, LP

Piper Jaffray served as exclusive financial advisor to EPIC Provisions on its sale to General Mills.

Client Description

EPIC Provisions is a rapidly growing, innovative, premium meat snacks company based in Austin, Texas. The company was launched in 2013 by cofounders Taylor Collins and Katie Forrest, both competitive athletes who sought a way to add nourishing animal protein to fuel their active lifestyles. The original EPIC meat, fruit, and nut bar–the first of its kind–has created a new snacking category. EPIC Bars come in unique flavors including Bison Bacon Cranberry, Beef Habanero Cherry, Chicken Sesame BBQ and Pulled Pork Pineapple. In addition to EPIC Bars, the company has recently expanded its product line to include EPIC Jerky Bites and EPIC Hunt & Harvest Trail Mix. EPIC snacks are sold primarily in the natural channel including nationally at Whole Foods, Sprouts and Natural Grocers, but are also sold at sporting and hiking shops including REI, as well as some conventional grocers.

Counterparty Description

General Mills is one of the world’s leading food companies, operating in more than 100 countries around the globe. Its brands include Cheerios, Yoplait, Totino’s, Häagen-Dazs, Yoki, Pillsbury, Nature Valley, Betty Crocker, Fiber One, Old El Paso, Wanchai Ferry and more. Headquartered in Minneapolis, Minnesota, General Mills had fiscal 2015 worldwide sales of $17.6 billion.


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