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Paula's Choice Skincare

A portfolio company of Bertram Capital

Piper Jaffray served as lead financial advisor to Paula's Choice Skincare on its majority recapitalization with TA Associates.

Client Description

Paula's Choice Skincare was founded in 1995 in Seattle, Washington by internationally renowned beauty and skincare expert, Paula Begoun, and has grown to be one of the largest beauty brands born online. Paula's commitment to customer advocacy and education remains a core element of the brand's philosophy and product development today. The company's line of skincare products feature state-of-the-art formulas based on peer-reviewed and published skin-care research and are non-irritating, fragrance-free, cruelty-free, environmentally-friendly and perform beautifully without false promises or marketing hype. Additionally, the company's website features extensive skincare advice utilized by more than 25 million unique visitors annually. The company's products are sold direct to customers around the globe from paulaschoice.com and are prominently featured by top-tier retailers like Nordstrom and QVC.

With more than $850 million in committed capital, Bertram Capital is a private equity firm targeting investments in lower middle market companies. By supplying flexible investment capital and committing a wealth of operational and strategic resources to each investment, Bertram makes it a core objective to move companies, management teams and employees toward unlocking their full potential.

Counterparty Description

Piper Jaffray is a leading middle market investment bank and asset management firm serving clients in the United States and internationally. Our proven advisory teams combine deep product and sector expertise with ready access to global capital. The firm's investment banking group offers a complete range of advisory and financing services to clients involving M&A, equity and debt underwriting, private placements, restructuring and corporate & venture services.


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