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Orangetheory Fitness®

Piper Jaffray served as exclusive financial advisor to Orangetheory Fitness on its growth equity raise from Roark Capital Group.

Client Description

Orangetheory Fitness® is a science-based, one-of-a-kind group personal training workout broken into intervals of cardiovascular and strength training. Backed by the science of excess post-exercise oxygen consumption (EPOC), Orangetheory's heart-rate-monitored workouts are designed to get participants within the target-training zone of 84-to-91 percent of their heart rate, which stimulates metabolism and increases energy. Led by highly skilled coaches, each workout incorporates endurance, strength and power elements through a variety of exercises using treadmills, rowing machines, TRX® suspension training and free weights. The end result is more energy, visible toning and the "Orange Effect" — Orangetheory's afterburn – where participants keep burning calories for up to 36 hours post-workout for an average of 500+ total calories burned. Endorsed by three-time United States Olympian Lolo Jones and Super Bowl Champion Justin Tucker, Orangetheory Fitness recently unveiled its engaging Keep Burning marketing campaign. The company was ranked #415 in Inc. magazine's Inc. 500 ranking of the fastest growing private companies and #255 in Entrepreneur's 2016 Franchise 500® list of the top franchises.

Counterparty Description

Roark Capital Group focuses on consumer and business service companies with a specialization in franchised and multi-unit business models in the retail, restaurant, consumer and business services sectors. Since inception, affiliates of Roark Capital have acquired 51 franchise/multi-unit brands, which have generated $20 billion in annual system revenues from 22,000 locations in 50 states and 75 countries. Roark's current brands include Anytime Fitness, Arby's, Atkins Nutritionals, Batteries Plus Bulbs, Carl Jr.'s, Corner Bakery, Driven Brands, FOCUS Brands (the owner of Auntie Anne's Pretzels, Carvel Ice Cream, Cinnabon, McAlister's Deli, Moe's Southwest Grill, and Schlotzsky's), Hardee's, Il Fornaio, Massage Envy, Miller's Ale House, Money Mailer, Naf Naf Grill, Pet Valu, Pet Supermarket, Primrose Schools, Waxing the City and Wingstop.


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