Research Survey Tracks Teens’ Retail Spending Habits

 

 

Piper Jaffray senior retail analyst Jeff Klinefelter and a collaborative team of other Senior Research Analysts recently released the results of the 13th biannual proprietary research survey on teen spending habits and retail brand perceptions, titled "Taking Stock With Teens."

Klinefelter and team conducted mall research field trips in 11 cities in the United States and Canada where they surveyed approximately 600 students. Piper Jaffray also partnered with the national DECA organization for the fifth time, resulting in approximately 1,200 additional completed teen surveys.