Featured Attendees

Piper Jaffray Women’s Executive Symposium



Cheryl Bachelder

Chief Executive Officer
Popeyes® Louisiana Kitchen, Inc.

Cheryl Bachelder is the chief executive officer of Popeyes® Louisiana Kitchen, Inc., a multibillion-dollar chain of more than 2,200 restaurants around the world. Since 2007, she has led a remarkable turnaround of the company’s financial results with a compelling strategic roadmap for growth and an inspiring purpose and set of principles.

In September, Bachelder is being awarded The Norman Brinker Award from Nation’s Restaurant News. She has been profiled in the Wall Street Journal and the New York Times, and was recently named by CNBC’s Jim Cramer as one of his “21 Bankable CEOs” for 2014. In 2012, she was recognized as Leader of the Year by the Women’s Foodservice Forum and received the Silver Plate Award from the International Foodservice Manufacturers Association.

In addition to being on the Popeyes® Louisiana Kitchen Inc. board of directors, Bachelder serves on the board of directors for Pier 1 Imports, Inc. where she is the compensation committee chair; the advisory board of Agile Pursuits Franchising, Inc., a wholly owned subsidiary of Procter & Gamble; and the International Franchise Association. Bachelder’s keynote speeches and her book Dare to Serve show that servant leadership is challenging and tough minded—a daring path. She takes you firsthand through the transformation of Popeyes® and shows how a leader at any level can become a Dare-To-Serve leader.

Bachelder has more than 35 years of experience in leadership at companies like Yum Brands, Domino’s Pizza, RJR Nabisco, The Gillette Company and The Procter & Gamble Company.


Jill Braff

General Manager
Ellen Digital Ventures

A pioneer in the digital industry for more than 20 years, Jill Braff is general manager of Ellen Digital Ventures. Most recently, Braff was executive vice president of digital commerce for HSN, where she led the transformation of the e-commerce, mobile, gaming and social media platforms for the “Top 25 Internet Retailer,” and oversaw their $800-million-plus digital business. Braff also served as an entrepreneur in residence for UNICEF.

Previously, Braff was chief executive officer of Scrapblog, a social photo website with over 2.5 million users. Braff is recognized for her work as senior vice president of global publishing at Glu Mobile (GLUU), helping to build the company’s leadership position.

Braff has held marketing positions at Ancestry.com, The Learning Company/Mattel, Sega, Nintendo of America and Griffin Bacal.

She holds a bachelor’s degree in English from Colgate University.


Christie Hefner

Hatchbeauty Labs, LLC

Christie Hefner serves as chairman of Hatchbeauty Labs, LLC, a brand and product innovation company whose chief executive officer is a woman and whose clients include Costco, E Salon, Dollar Shave Club, Trader Joes and CVS.

Previously, Hefner served as executive chairman of Canyon Ranch Enterprises, a new division of the renowned wellness lifestyle company created to extend the Canyon Ranch brand via media and business partnerships. From 1988–2008, she was chairman and chief executive officer of Playboy Enterprises, Inc., making her the longest-serving female chief executive officer of a U.S. public company. During her tenure, she oversaw policy, management and strategy in all areas. She restructured the company, initiating its highly successful electronic and international expansions, including leading the company onto the Internet, making Playboy the first national magazine on the web. She also greatly expanded the leveraging of the Playboy brand via licensing, generating close to $1 billion in annual global retail sales, 80% of them in women’s products. When she left, over 40% of her executives were women. For three years, she was named to Fortune’s list of the 100 Most Powerful Women.

Hefner was a founding member of The Chicago Network, The Committee of 200 and the Chicago Chapter of Women Corporate Directors, and she was the first woman elected into the Chicago Chapter of the Young Presidents’ Organization. She has served on the board of advisors for Springboard since 2007, which funds grass-roots not-for-profit organizations and has raised $6 billion for women-owned start-ups.


Julie Krueger

Retail Industry Director
Google Inc.

Julie Krueger is retail industry director at Google Inc., leading the team that partners with the largest multi-channel retailers across the country. In her role, Krueger is responsible for the primary relationship with retailers to help them grow their business by better understanding consumer behavior, industry and competitive trends and emerging opportunities in the digital space and how to leverage Google tools and services to capitalize on them. Krueger brings 15 years of retail experience to Google from some of the largest retailers in the country.

Prior to Google, Krueger was senior vice president of eCommerce and direct at OfficeMax, responsible for the company’s eCommerce, mobile and direct businesses. She joined OfficeMax in early 2006 as vice president of marketing and advertising to lead the company’s strategic marketing planning and played a leadership role in repositioning the OfficeMax brand to be more relevant to working women in all areas of the brand experience, from new product and service development and marketing to the overall shopping experience.

Before that, Krueger spent 15 years in marketing positions with Sears, NEC Technologies and Helene Curtis. Her marketing experience includes brand management, loyalty and credit marketing, digital marketing, retail concept store development and CRM. She also spent five years in technical sales.

Krueger is currently a board member of Adopt-a-Classroom, a not-for-profit organization focused on “ending teacher-funded classrooms” and a former board member of NRF’s Retail Advertising and Marketing Association. Krueger graduated with a bachelor’s degree in civil engineering from the University of Illinois and holds a Master of Business Administration degree from Northwestern University's Kellogg Graduate School of Management.


Claudia San Pedro

Executive Vice President, Chief Financial Officer and Treasurer
Sonic Corp.

Claudia San Pedro serves as executive vice president, chief financial officer and treasurer for the Oklahoma City-based national headquarters of Sonic Corp. She is responsible for all accounting and financial reporting functions, treasury, risk management, investor and public relations for the brand. San Pedro joined Sonic in 2006 as treasurer. She has also served as vice president of investor relations since 2009. In that role, she directed financial planning, procurement and investment of funds for the organization and formulated investor relations strategy and oversaw communications with the investment community. She also led public relations and external communications for the company.

Prior to joining Sonic, San Pedro served as the director for the Oklahoma Office of State Finance. Appointed by Governor Brad Henry in 2005, San Pedro was the first female and first Hispanic to serve as director of state finance for Oklahoma. Before joining OSF and the Henry administration, San Pedro served as the assistant director of the Oklahoma State Senate fiscal staff and a staff budget analyst for the senate appropriations subcommittees on education, human services and general government.

San Pedro is currently a volunteer board member of the Foundation for Oklahoma City Public Schools and Downtown OKC.

San Pedro holds an bachelor’s degree from Smith College in Massachusetts and a Master of Business Administration degree from the University of Oklahoma.