For Immediate Release

News Release

 

MINNEAPOLIS--(BUSINESS WIRE)--Oct. 11, 2017-- Piper Jaffray Companies (NYSE: PJC), a leading investment bank and asset management firm, completed its 34rd semi-annual Taking Stock With Teens research survey, which highlights spending trends and brand preferences amongst 6,100 teens across 44 U.S. states.

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Taking Stock With Teens, Fall 2017 Infographic (Graphic: Piper Jaffray)

Taking Stock With Teens, Fall 2017 Infographic (Graphic: Piper Jaffray)

For an infographic and more information regarding the most recent survey, visit piperjaffray.com/teens.

Since the project began in 2001, Piper Jaffray has surveyed more than 155,000 teens and collected nearly 40 million data points on teen spending in fashion, beauty and personal care, digital media, food, gaming and entertainment.

“For the first time in years, we’ve seen Nike share moderate as a preferred brand. Offsetting this weakness, we’ve seen an unexpected rise in trends like streetwear with Vans and Supreme gaining momentum. In addition, other brands such as adidas, Puma and New Balance has been capturing more mindshare as teens gravitate towards that 1990s retro look,” said Erinn Murphy, Piper Jaffray senior research analyst.

Fall 2017 Key Findings

Overall Spending Behavior

Apparel

Technology Spending & Behavior

About the Survey
The Taking Stock With Teens survey is a semi-annual research project comprised of gathering input from approximately 6,100 teens with an average age of 16.0 years. Teen spending patterns, fashion trends, and brand and media preferences were assessed through surveying a geographically diverse subset of high schools across the U.S.

About Piper Jaffray
Piper Jaffray Companies (NYSE: PJC) is a leading investment bank and asset management firm. Securities brokerage and investment banking services are offered in the U.S. through Piper Jaffray & Co., member SIPC and FINRA; in Europe through Piper Jaffray Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Jaffray Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Asset management products and services are offered through five separate investment advisory affiliates―U.S. Securities and Exchange Commission (SEC) registered Advisory Research, Inc., Piper Jaffray Investment Management LLC, PJC Capital Partners LLC and Piper Jaffray & Co., and Guernsey-based Parallel General Partners Limited, authorized and regulated by the Guernsey Financial Services Commission.

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Source: Piper Jaffray Companies

Piper Jaffray Companies
Pamela Steensland, 612-303-8185
pamela.k.steensland@pjc.com