News Release Content

 

 

MINNEAPOLIS--(BUSINESS WIRE)--Apr. 10, 2013-- Piper Jaffray (NYSE: PJC) has completed its 25th semi-annual "Taking Stock With Teens" market research project, which points to a seasonal pause in discretionary spending contrasted by strong intent to spend across multiple categories and household income levels.

"Our spring 2013 survey results suggest teens have a heightened sense of awareness surrounding seasonal spending fluctuations and broader macroeconomic sensitivities,” said Steph Wissink, co-director of research and senior research analyst at Piper Jaffray. “Spending has moderated across discretionary categories for both upper-income and average-income teens when compared to the prior year and prior season. Yet nearly two-thirds of respondents view the economy as consistent to improving, and just over half signaled an intent to spend ‘more’ on key categories of interest, particularly fashion and status brand merchandise."

Key findings from the survey in fashion, beauty and personal care, restaurants, digital media, gaming, and wireless communication include the following:

The "Taking Stock With Teens" survey is a semi-annual research project comprised of gathering input from approximately 5,200 teens with an average age of 16.3 years. Teen spending patterns, fashion trends, and brand and media preferences were assessed through visits to a geographically diverse subset of high schools in 10 U.S. states and through a national online survey of a wider group of teens from 37 different states. The survey is conducted in partnership with DECA, an international association of high school students. The spring survey was completed March 1–April 3, 2013.

About Piper Jaffray

Piper Jaffray is a leading investment bank and asset management firm serving clients in the U.S. and internationally. Our proven advisory teams combine deep industry, product and sector expertise with ready access to capital. Founded in 1895, the firm is headquartered in Minneapolis and has offices across the United States and in London and Zurich. www.piperjaffray.com

Piper Jaffray & Co. does and seeks to do business with companies covered in its research reports. As a result, investors should be aware that the firm may have a conflict of interest that could affect the objectivity of this report. Investors should consider this report as only a single factor in making their investment decisions. This report should be read in conjunction with important disclosure information, including an attestation under Regulation Analyst Certification, found at: www.piperjaffray.com/researchdisclosures.

Since 1895. Member SIPC and NYSE. © 2013 Piper Jaffray Companies, 800 Nicollet Mall, Suite 800, Minneapolis, Minnesota 55402-7020

Source: Piper Jaffray Companies

Piper Jaffray Companies
Pamela Steensland, 612-303-8184
analystmediarelations@pjc.com