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MINNEAPOLIS--(BUSINESS WIRE)--Oct. 22, 2018-- Piper Jaffray Companies (NYSE: PJC), a leading investment bank and asset management firm, completed its 36th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences amongst 8,600 teens across 48 U.S. states with an average age of 16. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181022005679/en/

Piper Jaffray 36th semi-annual Taking Stock With Teens survey, Fall 2018 (Graphic: Piper Jaffray).

Piper Jaffray 36th semi-annual Taking Stock With Teens survey, Fall 2018 (Graphic: Piper Jaffray).

For an infographic, podcasts and more information regarding the most recent survey, visit piperjaffray.com/teens.

“Our fall survey showed overall teen spending as flat with the prior year. That said, teen spending continues to expand in categories like video games & food. Females now indicate they spend 3x more on beauty than accessories,” said Erinn Murphy, Piper Jaffray senior research analyst. “Within fashion, we see a strong brand cycle emerging led by athletic, streetwear & 1990s brands ranging from Vans, Supreme, Tommy Hilfiger & Adidas.”

Fall 2018 Key Findings

Spending & Shopping Behavior

Brand Preferences

The Piper Jaffray Taking Stock With Teens® survey is a semi-annual research project that gathers input from approximately 8,600 teens with an average age of 16 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Jaffray has surveyed more than 169,000 teens and collected over 43 million data points on teen spending.

* Source: Fung Global Retail & Technology

Piper Jaffray Companies (NYSE: PJC) is a leading investment bank and asset management firm. Securities brokerage and investment banking services are offered in the U.S. through Piper Jaffray & Co., member SIPC and FINRA; in Europe through Piper Jaffray Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Jaffray Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Asset management products and services are offered through five separate investment advisory affiliates―U.S. Securities and Exchange Commission (SEC) registered Advisory Research, Inc., Piper Jaffray Investment Management LLC, PJC Capital Partners LLC and Piper Jaffray & Co., and Guernsey-based Parallel General Partners Limited, authorized and regulated by the Guernsey Financial Services Commission.

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© 2018 Piper Jaffray Companies. 800 Nicollet Mall, Suite 1000, Minneapolis, Minnesota 55402-7036

Source: Piper Jaffray Companies

Piper Jaffray Companies
Pamela Steensland, 612-303-8185
analystmediarelations@pjc.com