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MINNEAPOLIS--(BUSINESS WIRE)--Oct. 8, 2014-- Piper Jaffray (NYSE: PJC) has completed its 28th semi-annual Taking Stock With Teens market research project, which indicates increased spending across categories despite decreased optimism about the economy.

“Our fall 2014 survey results indicate teens continue to diversify their tastes through discovery of emerging brands and multi-brand experimentation, even as their views of the economy worsen,” said Steph Wissink, co-director of research and senior research analyst at Piper Jaffray. “We also observe trends that indicate teens use social media, mainly Instagram, to create their own unique personal brands and seek peer affirmation. Millennials continue to be early adopters of change who use technology to engage with brands ‘on demand’ on their own time.”

Key findings from the survey in fashion, beauty and personal care, digital media, food, gaming and entertainment include the following:

For an infographic and more information regarding the survey, please visit

About the Survey
The Taking Stock With Teens survey is a semi-annual research project comprised of gathering input from approximately 7,200 teens with an average age of 16.0 years. Teen spending patterns, fashion trends, and brand and media preferences were assessed through visits to a geographically diverse subset of high schools across 11 states and 14 high schools, as well as an online survey that included 41 states. The survey is conducted in partnership with DECA, an international association of high school students. The survey was conducted from August 25September 30, 2014.

About Piper Jaffray
Piper Jaffray Companies (NYSE: PJC) is an investment bank and asset management firm headquartered in Minneapolis with offices across the U.S. and in London and Zurich. Securities brokerage and investment banking services are offered in the United States through Piper Jaffray & Co., member NYSE and SIPC, and in Europe through Piper Jaffray Ltd., authorized and regulated by the Financial Conduct Authority. Asset management products and services are offered through three separate investment advisory affiliates registered with the U.S. Securities and Exchange Commission: Advisory Research Inc., Piper Jaffray Investment Management LLC and PJC Capital Partners LLC.

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Pamela Steensland, 612-303-8184