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 MINNEAPOLIS--(BUSINESS WIRE)--Oct. 8, 2019-- Piper Jaffray Companies (NYSE: PJC), a leading investment bank and institutional securities firm, completed its 38th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences from 9,500 teens across 42 U.S. states with an average age of 15.8 years. Generation Z, which contributes approximately $830 billion to U.S. retail sales annually*, represents an influential consumer group where wallet size and allocation provide a proxy for category interest.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191008005671/en/

 
 

 For the survey infographic and more information, visit piperjaffray.com/teens. 

“Our Fall Teen Survey continues to validate several characteristics of this digitally-native demographic: 83% of teens have an iPhone, 52% of teens claim Amazon as their favorite online shopping website, and we saw an acceleration of VSCO and TikTok mentions,” said Erinn Murphy, Piper Jaffray senior research analyst. “Importantly, however, we saw the lowest teen spending levels in eight years. The two most challenged categories were handbags and cosmetics as females reprioritize their spending with eating out and footwear/apparel. Broadly, the casualization of fashion continues: Nike gained share within its No. 1 rank and lululemon hit a new survey high as the No. 7 preferred apparel brand. Within footwear, Crocs also achieved a new survey record as the 7th preferred footwear brand.”

 Fall 2019 Key Findings 

 Spending & Shopping Behavior 

  

 Brand Preferences  

  

The Piper Jaffray Taking Stock With Teens® survey is a semi-annual research project that gathers input from 9,500 teens with an average age of 15.8 years. Discretionary spending patterns, fashion trends, technology, and brand and media preferences are assessed through surveying a geographically diverse subset of high schools across the U.S. Since the project began in 2001, Piper Jaffray has surveyed more than 180,000 teens and collected over 45.4 million data points on teen spending.

* Source: Fung Global Retail & Technology

 Piper Jaffray Companies (NYSE: PJC) is a leading investment bank and institutional securities firm driven to help clients Realize the Power of Partnership®. Securities brokerage and investment banking services are offered in the U.S. through Piper Jaffray & Co., member SIPC and FINRA; in Europe through Piper Jaffray Ltd., authorized and regulated by the U.K. Financial Conduct Authority; and in Hong Kong through Piper Jaffray Hong Kong Limited, authorized and regulated by the Securities and Futures Commission. Asset management products and services are offered through five separate investment advisory affiliates.

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© 2019 Piper Jaffray Companies. 800 Nicollet Mall, Suite 1000, Minneapolis, Minnesota 55402-7036

Source: Piper Jaffray Companies

Pamela Steensland
Tel: 612 303-8185
analystmediarelations@pjc.com